Packaging is the container or covering in which a product is enclosed.
Packaging is a powerful marketing tool that can communicate a brand's identity, values, and message to consumers. It can influence purchasing decisions and create a memorable brand experience.
Packaging design is often used to differentiate products from competitors and attract attention on store shelves.
Sustainable packaging is designed to minimize environmental impact throughout its lifecycle, from sourcing materials to end-of-life disposal. It often involves using recycled materials, reducing waste, and promoting recyclability.
